Blue Buffalo vs Vitafur · Bay Area shelf head-to-head
Blue Buffalo and Vitafur, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBlue Buffalo is in more Bay Area grocersBlue Buffalo fields the deeper lineup
Blue Buffalo
Vitafur
52
brand power
9
71
products
2
3
categories
1
5
subcategories
1
10
grocers
1
$20.51
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Buffalo▭ Vitafur
Distribution · 30% of score42·4
V
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitafur
no top category Blue Buffalo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Buffalo · 9
only Vitafur · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Buffalo · Vitafur