Blue Circle vs Gingrass Smoked · Bay Area shelf head-to-head
Blue Circle and Gingrass Smoked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Circle carries more Brand PowerGingrass Smoked is in more Bay Area grocersBlue Circle fields the deeper lineupGingrass Smoked sits further up the premium end
Blue Circle
Gingrass Smoked
29
brand power
20
10
products
3
3
categories
2
5
subcategories
2
4
grocers
5
$3.04
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Circle▭ Gingrass Smoked
Distribution · 30% of score17·21
B
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Circle
only Gingrass Smoked
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Circle · 3
only Gingrass Smoked · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Circle · Gingrass Smoked