Blue Circle vs Spence & Co., Ltd. · Bay Area shelf head-to-head
Blue Circle and Spence & Co., Ltd., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Circle carries more Brand PowerSpence & Co., Ltd. is in more Bay Area grocersBlue Circle fields the deeper lineupSpence & Co., Ltd. sits further up the premium end
Blue Circle
Spence & Co., Ltd.
29
brand power
21
10
products
6
3
categories
1
5
subcategories
2
4
grocers
6
$3.04
price per oz
$3.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Circle▭ Spence & Co., Ltd.
Distribution · 30% of score17·25
B
S
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Circle
only Spence & Co., Ltd.
no top category Blue Circle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Circle · 2
only Spence & Co., Ltd. · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Circle · Spence & Co., Ltd.
