Blue Monkey vs Lorina · Bay Area shelf head-to-head
Blue Monkey and Lorina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina is in more Bay Area grocers
Blue Monkey
Lorina
27
brand power
30
9
products
10
2
categories
2
3
subcategories
2
7
grocers
10
26.8¢
price per fl oz
29.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Monkey▭ Lorina
Distribution · 30% of score29·42
B
L
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Monkey
only Lorina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Blue Monkey · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Monkey · Lorina
