Blue Skies Bakery vs Kind · Bay Area shelf head-to-head
Blue Skies Bakery and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineup
Blue Skies Bakery
Kind
9
brand power
65
2
products
91
1
categories
5
1
grocers
17
$13.99
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Skies Bakery▭ Kind
Distribution · 30% of score4·71
B
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Skies Bakery
no top category Kind doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Skies Bakery · 0
no exclusive doors — everywhere Blue Skies Bakery is, Kind is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Skies Bakery · Kind