Bob Snail vs That’s It · Bay Area shelf head-to-head
Bob Snail and That’s It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
That’s It carries more Brand PowerThat’s It is in more Bay Area grocersThat’s It fields the deeper lineupThat’s It sits further up the premium end
Bob Snail
That’s It
19
brand power
39
5
products
22
3
categories
2
3
subcategories
3
4
grocers
12
$1.74
price per oz
$2.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob Snail▭ That’s It
Distribution · 30% of score17·50
B
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob Snail
only That’s It
no top category Bob Snail doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob Snail · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob Snail · That’s It
