Bobo's vs Kellogg’s Nutri-grain · Bay Area shelf head-to-head
Bobo's and Kellogg’s Nutri-grain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineupBobo's sits further up the premium end
Bobo's
Kellogg’s Nutri-grain
57
brand power
13
47
products
4
8
categories
1
10
subcategories
1
15
grocers
6
$1.10
price per oz
64.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobo's▭ Kellogg’s Nutri-grain
Distribution · 30% of score63·25
K
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg’s Nutri-grain
no top category Bobo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobo's · Kellogg’s Nutri-grain
