Bobo's vs Smashmallow · Bay Area shelf head-to-head
Bobo's and Smashmallow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineup
Bobo's
Smashmallow
57
brand power
13
47
products
3
8
categories
2
10
subcategories
2
15
grocers
1
$1.10
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bobo's▭ Smashmallow
Distribution · 30% of score63·4
S
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smashmallow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bobo's · Smashmallow
