Bolani vs Gina's Pesto · Bay Area shelf head-to-head
Bolani and Gina's Pesto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani carries more Brand PowerBolani is in more Bay Area grocersBolani fields the deeper lineupGina's Pesto sits further up the premium end
Bolani
Gina's Pesto
44
brand power
22
14
products
2
5
categories
1
6
subcategories
1
11
grocers
8
$1.15
price per oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolani▭ Gina's Pesto
Distribution · 30% of score46·33
G
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gina's Pesto
no top category Bolani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolani · Gina's Pesto