Bolani vs Prime Roots · Bay Area shelf head-to-head
Bolani and Prime Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani carries more Brand PowerBolani is in more Bay Area grocersBolani fields the deeper lineup
Bolani
Prime Roots
44
brand power
20
14
products
4
5
categories
1
6
subcategories
1
11
grocers
1
$10.70
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bolani▭ Prime Roots
Distribution · 30% of score46·4
P
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prime Roots
no top category Bolani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bolani · Prime Roots
