Bonafide Provisions vs Kitchen Basics · Bay Area shelf head-to-head
Bonafide Provisions and Kitchen Basics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonafide Provisions carries more Brand PowerBonafide Provisions is in more Bay Area grocers
Bonafide Provisions
Kitchen Basics
63
brand power
38
13
products
14
3
categories
3
4
subcategories
5
11
grocers
10
48.3¢
price per oz
17.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonafide Provisions▭ Kitchen Basics
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks2 vs 6 SKUs
only Bonafide Provisions
only Kitchen Basics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonafide Provisions · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonafide Provisions · Kitchen Basics
