Bonafide Provisions vs Zoup! · Bay Area shelf head-to-head
Bonafide Provisions and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonafide Provisions carries more Brand PowerZoup! is in more Bay Area grocersZoup! fields the deeper lineupZoup! sits further up the premium end
Bonafide Provisions
Zoup!
63
brand power
44
13
products
17
3
categories
4
4
subcategories
4
11
grocers
12
48.3¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonafide Provisions▭ Zoup!
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks2 vs 2 SKUs
only Bonafide Provisions
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonafide Provisions · 2
only Zoup! · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonafide Provisions · Zoup!
