Bonne Maman vs Lucien Georgelin · Bay Area shelf head-to-head
Bonne Maman and Lucien Georgelin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Bonne Maman
Lucien Georgelin
69
brand power
0
49
products
2
5
categories
1
10
subcategories
2
20
grocers
1
$9.25
avg price
$7.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Lucien Georgelin
Distribution · 30% of score83·4
L
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Lucien Georgelin
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Lucien Georgelin