Bonterra vs Kendall-Jackson · Bay Area shelf head-to-head
Bonterra and Kendall-Jackson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kendall-Jackson is in more Bay Area grocers
Bonterra
Kendall-Jackson
18
brand power
20
6
products
5
2
categories
2
6
subcategories
4
1
grocers
3
$10.99
avg price
$16.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonterra▭ Kendall-Jackson
Distribution · 30% of score4·13
K
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonterra
only Kendall-Jackson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonterra · 0
no exclusive doors — everywhere Bonterra is, Kendall-Jackson is too.
only Kendall-Jackson · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonterra · Kendall-Jackson
