Bookbinder's vs Beaver · Bay Area shelf head-to-head
Bookbinder's and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
Bookbinder's
Beaver
7
brand power
39
3
products
16
1
categories
3
2
subcategories
8
2
grocers
12
$4.56
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bookbinder's▭ Beaver
Distribution · 30% of score8·50
B
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bookbinder's
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bookbinder's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bookbinder's · Beaver