Boursin vs Credo · Bay Area shelf head-to-head
Boursin and Credo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boursin carries more Brand PowerBoursin is in more Bay Area grocersBoursin fields the deeper lineupBoursin sits further up the premium end
Boursin
Credo
34
brand power
17
9
products
3
2
categories
2
14
grocers
3
$1.57
price per oz
86.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boursin▭ Credo
Distribution · 30% of score58·13
B
C
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boursin
no top category Credo doesn’t also play in.
only Credo
no top category Boursin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boursin · Credo
