Boursin vs Drippy · Bay Area shelf head-to-head
Boursin and Drippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boursin carries more Brand PowerBoursin is in more Bay Area grocersBoursin fields the deeper lineupBoursin sits further up the premium end
Boursin
Drippy
34
brand power
19
9
products
3
2
categories
2
14
grocers
5
$1.57
price per oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boursin▭ Drippy
Distribution · 30% of score58·21
B
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boursin
only Drippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boursin · Drippy