Boursin vs The Laughing Cow · Bay Area shelf head-to-head
Boursin and The Laughing Cow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boursin is in more Bay Area grocersBoursin sits further up the premium end
Boursin
The Laughing Cow
34
brand power
30
9
products
10
2
categories
1
2
subcategories
2
14
grocers
11
$1.57
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boursin▭ The Laughing Cow
Distribution · 30% of score58·46
B
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boursin
only The Laughing Cow
no top category Boursin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boursin · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boursin · The Laughing Cow
