Bowlcut vs Briannas · Bay Area shelf head-to-head
Bowlcut and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupBowlcut sits further up the premium end
Bowlcut
Briannas
27
brand power
57
12
products
39
3
categories
3
4
subcategories
11
2
grocers
17
$1.33
price per oz
44.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bowlcut▭ Briannas
Distribution · 30% of score8·71
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 5 SKUs
<1% of shelf
only Bowlcut
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bowlcut · 0
no exclusive doors — everywhere Bowlcut is, Briannas is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bowlcut · Briannas