Bowlcut vs Girard's · Bay Area shelf head-to-head
Bowlcut and Girard's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Girard's is in more Bay Area grocersBowlcut fields the deeper lineupBowlcut sits further up the premium end
Bowlcut
Girard's
27
brand power
28
12
products
8
3
categories
1
4
subcategories
3
2
grocers
9
$12.90
avg price
$6.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bowlcut▭ Girard's
Distribution · 30% of score8·38
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bowlcut
only Girard's
no top category Bowlcut doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bowlcut · Girard's