Brazilian Bread vs Udi's · Bay Area shelf head-to-head
Brazilian Bread and Udi's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Udi's carries more Brand PowerUdi's is in more Bay Area grocersUdi's fields the deeper lineup
Brazilian Bread
Udi's
11
brand power
44
3
products
19
1
categories
5
1
subcategories
11
1
grocers
13
$16.59
avg price
$9.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brazilian Bread▭ Udi's
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brazilian Bread
no top category Udi's doesn’t also play in.
only Udi's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brazilian Bread · 0
no exclusive doors — everywhere Brazilian Bread is, Udi's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brazilian Bread · Udi's