Bread & Butter vs Joel Gott Wines · Bay Area shelf head-to-head
Bread & Butter and Joel Gott Wines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joel Gott Wines carries more Brand PowerJoel Gott Wines is in more Bay Area grocers
Bread & Butter
Joel Gott Wines
14
brand power
23
3
products
5
2
categories
3
3
subcategories
5
1
grocers
3
$17.32
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bread & Butter▭ Joel Gott Wines
Distribution · 30% of score4·13
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bread & Butter
no top category Joel Gott Wines doesn’t also play in.
only Joel Gott Wines
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bread & Butter · 0
no exclusive doors — everywhere Bread & Butter is, Joel Gott Wines is too.
only Joel Gott Wines · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bread & Butter · Joel Gott Wines