Breakstone's vs Nancy's · Bay Area shelf head-to-head
Breakstone's and Nancy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nancy's carries more Brand PowerNancy's is in more Bay Area grocersNancy's fields the deeper lineup
Breakstone's
Nancy's
13
brand power
64
2
products
31
1
categories
7
1
grocers
20
$5.99
avg price
$8.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breakstone's▭ Nancy's
Distribution · 30% of score4·83
B
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breakstone's
no top category Nancy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breakstone's · Nancy's