Briannas vs Chick-fil-a · Bay Area shelf head-to-head
Briannas and Chick-fil-a, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupBriannas sits further up the premium end
Briannas
Chick-fil-a
57
brand power
29
39
products
10
3
categories
4
11
subcategories
8
17
grocers
3
54.1¢
price per fl oz
40.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Chick-fil-a
Distribution · 30% of score71·13
C
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 3 SKUs
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Chick-fil-a