Briannas vs Organicville · Bay Area shelf head-to-head
Briannas and Organicville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupOrganicville sits further up the premium end
Briannas
Organicville
57
brand power
40
39
products
18
3
categories
4
11
subcategories
11
17
grocers
10
54.1¢
price per fl oz
88.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Organicville
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 5 SKUs
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Briannas · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Organicville
