Briannas vs Skinnygirl · Bay Area shelf head-to-head
Briannas and Skinnygirl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Briannas
Skinnygirl
57
brand power
13
39
products
3
3
categories
2
11
subcategories
3
17
grocers
2
$5.99
avg price
$4.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Skinnygirl
Distribution · 30% of score71·8
S
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 1 SKUs
only Briannas
only Skinnygirl
no top category Briannas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Skinnygirl