Briannas vs Virginia's · Bay Area shelf head-to-head
Briannas and Virginia's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Briannas
Virginia's
57
brand power
0
39
products
5
3
categories
4
11
subcategories
4
17
grocers
2
$5.99
avg price
$9.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Virginia's
Distribution · 30% of score71·8
V
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Briannas
no top category Virginia's doesn’t also play in.
only Virginia's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Virginia's