Briannas vs Wish-bone · Bay Area shelf head-to-head
Briannas and Wish-bone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Briannas
Wish-bone
57
brand power
29
39
products
13
3
categories
2
11
subcategories
6
17
grocers
6
54.1¢
price per fl oz
42.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Wish-bone
Distribution · 30% of score71·25
W
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 1 SKUs
only Briannas
only Wish-bone
no top category Briannas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Wish-bone
