British Organic Dairy Co. vs Cabot · Bay Area shelf head-to-head
British Organic Dairy Co. and Cabot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineupBritish Organic Dairy Co. sits further up the premium end
British Organic Dairy Co.
Cabot
10
brand power
53
2
products
45
1
categories
3
1
subcategories
8
4
grocers
17
$1.52
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ British Organic Dairy Co.▭ Cabot
Distribution · 30% of score17·71
B
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only British Organic Dairy Co.
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only British Organic Dairy Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: British Organic Dairy Co. · Cabot
