Brooklyn Cured vs Fatted Calf · Bay Area shelf head-to-head
Brooklyn Cured and Fatted Calf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Cured carries more Brand PowerBrooklyn Cured is in more Bay Area grocersBrooklyn Cured fields the deeper lineup
Brooklyn Cured
Fatted Calf
44
brand power
15
16
products
4
6
categories
2
7
subcategories
2
7
grocers
3
$3.18
price per oz
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Cured▭ Fatted Calf
Distribution · 30% of score29·13
F
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Cured
only Fatted Calf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Cured · 5
only Fatted Calf · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Cured · Fatted Calf
