Brooklyn Delhi vs Maazah · Bay Area shelf head-to-head
Brooklyn Delhi and Maazah, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi fields the deeper lineup
Brooklyn Delhi
Maazah
41
brand power
20
12
products
3
4
categories
2
7
subcategories
2
8
grocers
5
95.6¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Maazah
Distribution · 30% of score33·21
B
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Maazah
no top category Brooklyn Delhi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Delhi · 6
only Maazah · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Maazah