Brown Cow® vs Bellwether Farms · Bay Area shelf head-to-head
Brown Cow® and Bellwether Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bellwether Farms carries more Brand PowerBellwether Farms is in more Bay Area grocersBellwether Farms fields the deeper lineupBellwether Farms sits further up the premium end
Brown Cow®
Bellwether Farms
34
brand power
51
11
products
18
1
categories
3
1
subcategories
4
14
grocers
20
35.9¢
price per oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brown Cow®▭ Bellwether Farms
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category Bellwether Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brown Cow® · Bellwether Farms
