Brunos vs Big Picture Foods · Bay Area shelf head-to-head
Brunos and Big Picture Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Big Picture Foods carries more Brand PowerBig Picture Foods is in more Bay Area grocersBig Picture Foods fields the deeper lineupBrunos sits further up the premium end
Brunos
Big Picture Foods
14
brand power
30
2
products
11
1
categories
4
1
subcategories
5
3
grocers
4
82.4¢
price per oz
91.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brunos▭ Big Picture Foods
Distribution · 30% of score13·17
B
B
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brunos
no top category Big Picture Foods doesn’t also play in.
only Big Picture Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brunos · 2
only Big Picture Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brunos · Big Picture Foods