Buitoni vs Le Grand · Bay Area shelf head-to-head
Buitoni and Le Grand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineupLe Grand sits further up the premium end
Buitoni
Le Grand
36
brand power
9
30
products
2
4
categories
1
10
subcategories
1
7
grocers
4
67.4¢
price per oz
$1.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ Le Grand
Distribution · 30% of score29·17
L
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buitoni
only Le Grand
no top category Buitoni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buitoni · 5
only Le Grand · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · Le Grand