Buitoni vs Pagani · Bay Area shelf head-to-head
Buitoni and Pagani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buitoni carries more Brand PowerBuitoni is in more Bay Area grocersBuitoni fields the deeper lineup
Buitoni
Pagani
36
brand power
11
30
products
3
4
categories
1
10
subcategories
2
7
grocers
1
$6.90
avg price
$5.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buitoni▭ Pagani
Distribution · 30% of score29·4
P
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buitoni
only Pagani
no top category Buitoni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buitoni · Pagani