Bumble Bee vs Geisha · Bay Area shelf head-to-head
Bumble Bee and Geisha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bumble Bee carries more Brand PowerGeisha is in more Bay Area grocersBumble Bee fields the deeper lineupGeisha sits further up the premium end
Bumble Bee
Geisha
49
brand power
36
30
products
11
3
categories
3
6
subcategories
7
11
grocers
12
59.0¢
price per oz
82.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bumble Bee▭ Geisha
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bumble Bee
only Geisha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Geisha · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bumble Bee · Geisha
