Burrito Kitchens vs Evol · Bay Area shelf head-to-head
Burrito Kitchens and Evol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evol carries more Brand PowerEvol is in more Bay Area grocersEvol fields the deeper lineupEvol sits further up the premium end
Burrito Kitchens
Evol
12
brand power
35
2
products
16
2
categories
4
2
subcategories
5
1
grocers
6
$4.99
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burrito Kitchens▭ Evol
Distribution · 30% of score4·25
B
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burrito Kitchens
no top category Evol doesn’t also play in.
only Evol
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Burrito Kitchens · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burrito Kitchens · Evol
