Burroughs Family Farms vs Dastony · Bay Area shelf head-to-head
Burroughs Family Farms and Dastony, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burroughs Family Farms carries more Brand PowerBurroughs Family Farms is in more Bay Area grocersBurroughs Family Farms fields the deeper lineup
Burroughs Family Farms
Dastony
25
brand power
15
7
products
4
4
categories
2
4
subcategories
3
3
grocers
1
$1.70
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burroughs Family Farms▭ Dastony
Distribution · 30% of score13·4
B
D
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burroughs Family Farms
only Dastony
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burroughs Family Farms · 2
only Dastony · 0
no exclusive doors — everywhere Dastony is, Burroughs Family Farms is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burroughs Family Farms · Dastony