Burroughs Family Farms vs Riverview Orchard · Bay Area shelf head-to-head
Burroughs Family Farms and Riverview Orchard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Riverview Orchard is in more Bay Area grocersBurroughs Family Farms sits further up the premium end
Burroughs Family Farms
Riverview Orchard
25
brand power
29
7
products
5
4
categories
3
3
grocers
4
$1.70
price per oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burroughs Family Farms▭ Riverview Orchard
Distribution · 30% of score13·17
B
R
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burroughs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burroughs Family Farms · 1
only Riverview Orchard · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burroughs Family Farms · Riverview Orchard
