Butchers By Roli Roti vs Kettle & Fire · Bay Area shelf head-to-head
Butchers By Roli Roti and Kettle & Fire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Butchers By Roli Roti
no top category Kettle & Fire doesn’t also play in.
only Kettle & Fire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Butchers By Roli Roti is, Kettle & Fire is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Butchers By Roli Roti · Kettle & Fire
