Cabi vs Sir Kensington's · Bay Area shelf head-to-head
Cabi and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersSir Kensington's fields the deeper lineupCabi sits further up the premium end
Cabi
Sir Kensington's
21
brand power
42
6
products
13
3
categories
2
4
subcategories
2
2
grocers
18
$14.35
avg price
$12.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabi▭ Sir Kensington's
Distribution · 30% of score8·75
C
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cabi
only Sir Kensington's
no top category Cabi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabi · Sir Kensington's