Cabot vs Hoffman’s · Bay Area shelf head-to-head
Cabot and Hoffman’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineup
Cabot
Hoffman’s
53
brand power
0
45
products
5
3
categories
1
8
subcategories
2
17
grocers
1
$7.55
avg price
$6.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Hoffman’s
Distribution · 30% of score71·4
H
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hoffman’s
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Hoffman’s