Cabot vs Ivy's Reserve · Bay Area shelf head-to-head
Cabot and Ivy's Reserve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineupIvy's Reserve sits further up the premium end
Cabot
Ivy's Reserve
53
brand power
18
45
products
3
3
categories
2
8
subcategories
3
17
grocers
4
$7.55
avg price
$10.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Ivy's Reserve
Distribution · 30% of score71·17
I
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ivy's Reserve
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Ivy's Reserve