Cabot vs Plymouth · Bay Area shelf head-to-head
Cabot and Plymouth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineupPlymouth sits further up the premium end
Cabot
Plymouth
53
brand power
20
45
products
6
3
categories
1
8
subcategories
2
17
grocers
4
$1.03
price per oz
$1.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Plymouth
Distribution · 30% of score71·17
P
carried in 17 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Plymouth
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Plymouth
