Cabot vs Somerdale · Bay Area shelf head-to-head
Cabot and Somerdale, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cabot carries more Brand PowerCabot is in more Bay Area grocersCabot fields the deeper lineup
Cabot
Somerdale
53
brand power
2
45
products
3
3
categories
1
8
subcategories
1
17
grocers
1
$7.55
avg price
$9.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cabot▭ Somerdale
Distribution · 30% of score71·4
S
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Somerdale
no top category Cabot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cabot · Somerdale