Cacique vs Doña Juana · Bay Area shelf head-to-head
Cacique and Doña Juana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cacique carries more Brand PowerCacique is in more Bay Area grocersCacique fields the deeper lineup
Cacique
Doña Juana
36
brand power
22
12
products
9
3
categories
3
6
subcategories
4
11
grocers
2
$5.88
avg price
$10.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cacique▭ Doña Juana
Distribution · 30% of score46·8
C
D
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Doña Juana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cacique · Doña Juana
