Cacique vs Rizo Bros · Bay Area shelf head-to-head
Cacique and Rizo Bros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cacique carries more Brand PowerCacique is in more Bay Area grocersCacique fields the deeper lineup
Cacique
Rizo Bros
36
brand power
7
12
products
2
3
categories
1
6
subcategories
2
11
grocers
2
$5.88
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cacique▭ Rizo Bros
Distribution · 30% of score46·8
C
R
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rizo Bros
no top category Cacique doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cacique · Rizo Bros