Cacique vs Talavera · Bay Area shelf head-to-head
Cacique and Talavera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cacique carries more Brand PowerCacique is in more Bay Area grocersCacique fields the deeper lineupTalavera sits further up the premium end
Cacique
Talavera
36
brand power
10
12
products
4
3
categories
1
6
subcategories
3
11
grocers
2
65.9¢
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cacique▭ Talavera
Distribution · 30% of score46·8
C
T
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talavera
no top category Cacique doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cacique · Talavera
