Cafe Complements vs Chobani · Bay Area shelf head-to-head
Cafe Complements and Chobani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Cafe Complements
Chobani
0
brand power
65
4
products
128
1
categories
5
2
subcategories
7
1
grocers
18
$5.49
avg price
$4.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cafe Complements▭ Chobani
Distribution · 30% of score4·75
C
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cafe Complements
no top category Chobani doesn’t also play in.
only Chobani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cafe Complements · 0
no exclusive doors — everywhere Cafe Complements is, Chobani is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cafe Complements · Chobani