Cal Valls vs Tropicana · Bay Area shelf head-to-head
Cal Valls and Tropicana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tropicana carries more Brand PowerTropicana is in more Bay Area grocersTropicana fields the deeper lineupCal Valls sits further up the premium end
Cal Valls
Tropicana
20
brand power
43
5
products
25
2
categories
2
4
subcategories
4
2
grocers
12
45.5¢
price per fl oz
12.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cal Valls▭ Tropicana
Distribution · 30% of score8·50
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cal Valls
only Tropicana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cal Valls · Tropicana